John Simons

Made in London “Zero” Shirt – Blue


A new iteration of the John Simons button down shirt.

Proudly made in London, our new “Zero” oxford cotton button down draws inspiration from one of the most iconic American shirt brands of the last century; SERO.

We have specifically designed this collar to imitate the soft cascading roll of the SERO shirts of the 1960s, a feat that is achieved by elongating our collar points to a period correct 3.5″ and utilising the highest quality British oxford cotton fabric, as well as omitting any lining from the collar, placket and cuffs. John recalls purchasing from SERO as early as the late 1960’s, with these shirts being stocked in both The Squire and Ivy shops.

Furthermore, as a nod to the classic Brooks Brothers “Makers” shirts, we have removed the back collar button and locker loop, as well as opting for a streamlined V-hem pocket style.


  • Unlined 3.5″ collar points
  • 2 button collar with generous roll
  • Heavyweight 100% oxford cotton material
  • Single Needle construction throughout
  • 7 button placket
  • V-hem chest pocket
  • Single cuff button
  • Gauntlet button
  • Tapered 1960’s fit



Neck:        15″

Pit to Pit: 21.5″

Sleeve:      33.5″

Length:     30″


Neck:        15.5″

Pit to Pit: 22.5″

Sleeve:     34″

Length:    30.5″


Neck:        16″

Pit to Pit: 23.5″

Sleeve:     34.5″

Length:    31″


Neck:        16.5″

Pit to Pit: 24.5″

Sleeve:     35″

Length:    31.5″


Neck:       17″

Pit to Pit: 25.5″

Sleeve:     35.5″

Length:    32″


Neck:       17.5″

Pit to Pit: 26.5″

Sleeve:     36″

Length:    32.5″