Creative Director Jay Pond-Jones is making a statement in headwear with his new brand, Jay Boy.
Inspired by the classic American roll-up hats of the 1960s – a time when fashion was bold, expressive, and unafraid to push boundaries – Jay often encountered vintage versions of these iconic hats. This sparked the idea of creating his own contemporary take, blending archival inspiration with modern design, which is at the heart of Jay Boy.
Here at John Simons we are proud to stock Paraboot, an iconic French brand with whom we have worked with since 1984, making us the oldest stockist in the UK.
Founded by Remy Richard in the Alpine French town of Izeaux in the early 20th Century, the Paraboot brand as we know it today was born from one of Richard’s earliest visits to the USA. In 1926, Richard arrived in the USA during a boom in the rubber industry and was confronted with a new style of work boot with heavy rubber soles. This style of footwear differed greatly from the refined leather-soled shoes Richard had produced previously and served as the impetus for a new style of footwear.
In 1927, Richard founded Paraboot, a brand with a distinct focus on rubber-soled footwear, appropriate for heavy labour. The brand’s name was a combination of the words “Para”, the town in Amazonia from whence the rubber came, and “Boot”, a nod to the American-style of footwear Richard had encountered on his travels.
