Creative Director Jay Pond-Jones is making a statement in headwear with his new brand, Jay Boy.
Inspired by the classic American roll-up hats of the 1960s – a time when fashion was bold, expressive, and unafraid to push boundaries – Jay often encountered vintage versions of these iconic hats. This sparked the idea of creating his own contemporary take, blending archival inspiration with modern design, which is at the heart of Jay Boy.
