“In my opinion the three studies - music, clothing and art - are almost one and the same. That’s always been the case for me, and it still is today.” - John Simons
John Simons has been the definitive voice on Ivy League style in the UK for 70 years. He has shaped the way generations of men dress both in London and around the world.
The man who named the ‘Harrington’ jacket and introduced terms like ‘button down’, ‘Weejuns’ and ‘workwear’ into the modern style lexicon, blending the finest contemporary items with elusive vintage pieces. His unique approach to curation draws from music, film, and art, leaving an enduring sartorial influence on menswear worldwide.
john simons/since 1955 celebrates seventy years of style and innovation, exploring the cultural forces that inspired him through original movie posters, magazine advertisements and twentieth century modern art. It also honours John Simons' beloved customers and their finest Ivy style. This volume delves into John’s deep love of mid-century music, art and design. It is a tribute to a quiet icon and a testament to timeless style.
This edition is available for pre-order from 13 October 2025, with general release on 6 November 2025. A limited edition bookmark is included, available exclusively through John Simons.
Join us for the launch party and book signing at our store on 6 November 2025, starting at 6:00 PM.