As the son of a textile manufacturer and father of 5 enthusiastic children, Pierre Deren started this beautiful family story 20 years ago. The McAlson boxer short came to life in 1997, when Pierre and Jean-Pierre Gallain decided there was a need for comfortable men’s underwear with smart designs. When they created the first 8 boxers, the collection was an instant succes because of the revolutionary cotton inside support and the use of high quality cotton.

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