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In the last two years we have had the good fortune of working alongside a number of talented creatives from Korea. Whether, it is the whimsical illustrations of Seowon Kim or the incredibly evocative photography of Matt Choi, a New Zealand native of Korean heritage and former Chiltern Street neighbour, it would appear that the John Simons now shares a close connection to the Korean peninsula, and in particular the city of Seoul. Moreover, the recent interest in vintage clothing styles in Korea has resulted in a deep appreciation of Ivy League style, as evidenced by the emergence of Ivy-influenced menswear stores such as Barbershop and Random Walk, to name but a few. Inspired by this wave in popularity, we sent out our Ivy ambassador Matt, as well as close friend and model, Kyu, to provide a veritable tour through the streets of Seoul.
Kyu enjoys a coffee and pastry at Almost Home café in Bukchon, Hanok Village.
Almost Home is situated close to the Art Sonje Center, a contemporary art museum, and specialises in amazing coffee along with traditional Korean style snacks.
Say Cheese! Kyu in the John Simons Green Moleskin Varsity Jacket.
Tucking into Ahn Gojip Clam Noodles. As one might expect from their name, Ahm Gojip specialise in clam noodles and bibimbap. Significantly, they still subscribe to the “sit down and eat” method of dining; a restaurant style which was once prevalent in the older parts of Seoul but which is now somewhat of a novelty.
Kyu wears the John Simons Albini Linen Ivy Jacket in Echon Han River Park. Our made in London Ivy League Jacket is a modern adaptation of the classic American Sack Jacket. The jacket comes completely unlined and unstructured for ease-of-wear, in turn emphasising the natural shoulder line.
Gwanghwamun; the main and largest gate of Gyeongbokgung Palace.
Gwanghwamun gate was first erected in 1395 during the Joseon Dynasty and was utilised to protect Gyeong Bok Palace and the city of Seoul from invasion.
The end of a hard day’s work. Kyu wears the John Simons Ivy League popover unbuttoned in true Sidney Poitier fashion.
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